BKFK And Pearson International Launches Inaugural Digital Arts Contest To Promote Local Arts Sector

*Assignment, Copyrighted Tan Wen Hui, 2007*

For aspiring animator Miss Alison Goh Li Min, nothing beats more than earning a name in the visual arts scene.
The 18-Year-Old Nanyang Academy of Fine Arts(NAFA) student is currently undertaking her diploma studies in Multimedia with high hopes of becoming the next Mitsuo Fukuda, producer of the popular japanese animation series, Mobile Suit Gundam Seed/Seed Destiny.
To ensure a secured entry greeted with multiple job offers upon her graduation into the multimedia industry, Miss Goh decided to take part in “D-Revolution”, an inaugural Digital Arts Challenge contest launched by both the BKFK and Pearson Foundation Ltd, aimed at drawing local arts enthusiasts’ participation to showcase their works of creativity in conjunction with the government’s bid to promote the visual arts sector in Singapore.
“By participating in the ‘D-Revolution’ arts contest, I hope to see myself achieve the top award so I could earn myself a name in the multimedia scene. Also, getting a job would be much easier for me, too.” Spoke the jovial teenager, smiling from ear to ear during the interview over high tea at the opening ceremony of “D-Revolution”, held at the Pan-Pacific Hotel’s grand phoenix ballroom yesterday noon.
Attended by some 1,600 creative students and personnel, which includes homegrown filmmakers Royston Tan and Eric Khoo, who each bagged numerous creative international awards for their outstanding creativity in filmography, “D-Revoultion” hopes to attract 1,200 participants in its five visual arts categories – digital photography, digital design, digital photo-media, multimedia and fine arts.
The winning entrant of the contest will walk away with SGD 10,000 in cash and an internship opportunity at Saatchi and Saatchi, Singapore, a leading advertising and design multinational corporation.
Entrants are welcomed to submit a maximum of six works under the five different categories, attached with their entry forms which can be obtained either at sponsor schools or the following five locations in town, Suntec City information counter, Ngee Ann City Shoppers’ Mall, The Forum, Plaza Singapura, Scotts Isetan and Tangs’.
An administration fee of SGD 10 per entry is applicable upon submission. Entries are to be submitted at the drop-box at Raffles’ City Shopping Centre’s information counter by 15th December, 4pm.
Judging criteria for each category is based on 60% creativity, 20% execution and the remaining 20% on conceptualization.
Sponsors includes BBDO Worldwide, Saatchi & Saatchi Singapore, Dreamworks International, Milowerkx Studios, the Ministry of Arts and Foreign Affairs and NAFA.
For more information, please visit:- www.D-Revolution.bkfkpearson.com

TAN WEN HUI
infinitesaviour@gmail.com